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THE COLLECTIVE
I worked across design, marketing and website design.
DEKA
DEKA makes furniture for life. They celebrate products that are manufactured in the UK sustainably. Across may and june 2025, I designed the DEKA 2025 lookbook. The lookbook is structured by product families and the brand’s values of materiality and the sustainble lifecycle of their products.
PDF accessible here: https://s3.eu-west-1.wasabisys.com/deka/2025DEKALOOKBOOK
The Collective and DEKA both frequently host events at the showroom in Shoreditch, from dj events to screen printing workshops.
The DEKA roadshow is a recent initiative that takes the product directly to the clients and buyers.
DEKA also recently partnered with Bridgeman Images and Shem, a London-based artist, on a live art project. The unique project was a collaboration of DEKA’s bold, design-forward ethos, and Bridgeman Images’ mission to push art beyond the gallery wall and into everyday life.